Solihull Physio-Led Exercise Class Website
Project Overview
Forever Active approached me with the need for a fresh, modern website that better reflected their ethos of promoting fitness and well-being to older age people.
The challenge was to build an intuitive platform that would allow visitors to easily explore their fitness offerings and encourage people to get in touch.
My Approach
I began by collaborating closely with the Forever Active team to understand their target audience and key goals.
My design process focused on making the site fully responsive, ensuring it would look great and work perfectly on all devices, whether on desktop or mobile.
The site’s structure was designed to be simple and intuitive, helping users easily navigate to find the information they needed.
To capture the vibrant, dynamic nature of the Forever Active brand, I implemented bold design elements and a bright, energetic colour palette – sticking closely to their brand guidelines.
By strategically placing clear calls to action throughout the site, I ensured visitors could quickly find what they needed, whether signing up for classes or learning about the benefits of staying active.
Key Features
- Mobile-Friendly Design: A fully responsive site, providing an optimal experience across all devices.
- Simple, Clear Navigation: Easy access to fitness programmes, events, and blog.
- SEO-Optimised: The entire website is structured to rank highly in search engines, improving traffic and visibility.
- Engaging Content: I carefully crafted user-friendly content that speaks to Forever Active’s mission, encouraging visitors to take action.
Results
Since the launch of the site, Forever Active has seen a marked increase in user engagement, leading to more enquiries and sign-ups.
The modern, vibrant design has helped them connect with their community more effectively, while the functionality has ensured a seamless user experience.