Google Business Profile Optimisation
Grow Your Business with Higher Ranking
Google Business Profile is the number one local ranking factor. Is your listing optimised to take full advantage?
What is Google Business Profile?
Google Business Profile is the rebranding of “Google My Business” and is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps.
To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”
Where are Google Business Profile listings?
Google Business Profile (GBP) listings show up in 3 main places on the web:
- Google Knowledge Panel
- Google Local Pack
- Google Maps
Making the most of your GBP listing will give you a competitive advantage and can help your business to rank higher for relevant local search terms.
What is Google Business Profile Optimisation?
Google Business Profile Optimisation is the process of optimising your GBP listing and thus boosting your visibility in the local search results. Even many of those businesses that claim their GPB listing will then overlook the importance of its optimisation.
Like your website, your GBP listing requires on-going attention.
An optimised GBP listing helps Google find, crawl, index and rank a local business. This plays a central role in helping your local business attract high-quality traffic and build a wide audience base.
One Time
- Google Business Profile Audit
- Google Business Profile Optimisation
- One Hour Strategy Session
- Local Search Report
- Add GBP Link on Website
- Add Photos and Videos to Listing
- Add FAQs to Listing
- Monthly Reporting
- Creation of Google Business Profile Posts
- Share Posts to Additional Social Channel
- Review Monitoring
Ongoing Pro
- Google Business Profile Audit
- Google Business Profile Optimisation
- One Hour Strategy Session
- Local Search Report
- Add GBP Link on Website
- Add Photos and Videos to Listing
- Add FAQs to Listing
- Monthly Reporting
- Creation of Google Business Profile Posts
- Share Posts to Additional Social Channel
- Review Monitoring
Google Business Profile Optimisation FAQs
Why is Google Business Profile so valuable for my local business?
Google Business Profile makes it much easier for users making local web searches to find your business.
Your GBP listing provides you with the opportunity to display essential business information such as: business name, address, phone number, website, business hours and so on. By optimising your listing, you maximise your chances of appearing in Google’s Local Pack.
Google’s Local Pack displays the top three search results for a local search.
Your inclusion on the Local Pack is important because it’s the first organic search results uses see and around 75% of users click on listings in the top three search results.
Google Business Profile is a powerful asset for your business.
By optimising your listing, you can expand your audience and drive more traffic to your website or physical location.
What’s included in the GBP optimisation service?
I evaluate a number of key areas that are essential for having a well optimised Google Business Profile. This includes areas such as:
- Key business information
- Keyword research
- Business category evaluation
- Reviews
- Posts
- Engagement
Once the initial audit is complete, I’ll provide you with a checklist of opportunities I discovered prior to their implemention so you have complete understanding as to what will be done during the optimisation process.
What’s included in the one hour strategy sessions?
After conducting the initial audit and implementing the Google Business Profile optimisation, I will have a one hour call with you to talk through the project and suggest actions for the future:
- Develop an on-going engagement and review strategy
- How to stay ahead of your customers
- Answer any GBP or local SEO related questions
What is included in the local search report?
The basic local search report uses a traffic light system to highlight some top-level areas for improving your on and off-site SEO performance.
The local search report evaluates the following factors:
- Links and website authority
- Rankings
- Local business listings and citations
- On-site SEO
- Reviews and ratings
- Social channels
Does this service included business citation clean-up?
Sorry, it does not. Having consistent business citations is critical to local SEO success but this is a different project.
If you are looking for help with your citations, I am more than happy to help.
Client Testimonials
EXCELLENTBased on 46 reviewsTrustindex verifies that the original source of the review is Google.anthony neal27 October 2024Excellent service from Andrew. Website created perfectly and a service package going forwards to drive the business for online presenceTrustindex verifies that the original source of the review is Google.Richard Waterworth25 October 2024Andrew, has completed two websites for me and I’m very pleased with the results. He has a lot of experience in website development and SEO and would recommend him to anyone.Trustindex verifies that the original source of the review is Google.Ian Sandall21 October 2024Andrew initially created us a website at the beginning of the year after a meeting to discuss requirements. He was great the entire way through the process and we are over the moon with the results. Having built a great working relationship now, if ever we need anything web related we can speak with Andrew and it is always done with no fuss. Great SEO work and keeping tabs in the background we are seeing an increase now in organic leads, exactly the position we wanted to be in. Thanks for your great work AndrewTrustindex verifies that the original source of the review is Google.kate whitney12 March 2024Amazing! Andrew did everything and more that we asked, he gave us fabulous ideas, as well as listened to what we wanted. I cannot recommend Andrew Lowry Web Design enough...... Fantastic, thank you Andrew....... KatieTrustindex verifies that the original source of the review is Google.Joe Turner6 March 2024Brilliant service from start to finish. Andrew understood the needs for the site from the get go, no constant messaging back and forth needing more information. He will research the market to see where he can slot your site in to compete with your competition. No downtime on current site while it was being made either! Finished website was completed ahead of the initial time frame, and other than the off minor tweak, more me being fussy, it was ready to go live. Site moved across, all live and the final little tweaks made. The fact the site has SEO built into its roots from the get go is incredible. I have noticed instantly that my online presence has increased. I am actually getting enquiries through the site and I feel much better running google ads knowing customers are seeing a site to be proud of. He even went and created a maintenance document, listing the basics of how too edit parts of the site myself should I need to. Overall a gret experience, a fair price and I would 100% recommend. I will be more than likely be back for a maintenance package soon! Thanks Andrew!Trustindex verifies that the original source of the review is Google.Rob Briggs12 January 2024Outstanding! Andrew completely re-built my beer glass retail web site to replace the Squarespace site I had used for 3 years. Within a few months sales were up by over 20%! Great to work with and continues to be very helpful. Highly recommended.Trustindex verifies that the original source of the review is Google.Stuffed Bakes9 January 2024We have recently worked with Andrew to gain support with our website content and SEO. Andrew went over and above helping to adapt our website, making suggestions based on our events, products and demographic. From Andrew’s expert knowledge we have seen great improvements across our site including an increase in Google ranking and sales. We even had a step by step guide shared with us on how to make further improvements. We can’t recommend Andrew enough! We will definitely approach Andrew again for future work. Thank you Andrew!!Trustindex verifies that the original source of the review is Google.laura robinson27 October 2023My experience working with Andrew has been fantastic. From our initial meeting discussing design and strategy to the finished website, Andrews's work has been exceptional. He has really captured the look I was trying to achieve. He took the time to understand my business needs and guild me through the process, making my website not only look professional but also worked his SEO magic. The time and care he put into my site shows, and I would highly recommend him. Thank you, Andrew!Trustindex verifies that the original source of the review is Google.Daniel Phillips16 October 2023Absolutely marvellous to deal with. It appears that nothing is to much trouble. Would highly recommend.Trustindex verifies that the original source of the review is Google.Ron Scarlett13 October 2023Very pleased with my website Andrew had developed for me pays attention to what's important to you and your business setup very happy to work with. Thank you.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
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